True Interactive

The advertising and marketing industry enters 2026 under mounting pressure to make choices about technology and trust. AI is a present operating reality, reshaping everything from search and commerce to creative production and media buying. Platforms are tightening control, automation is accelerating, and consumer trust is becoming harder to earn and easier to lose. To make sense of what’s going on, our team has distilled the forces shaping the year ahead into a set of fearless predictions. Here’s what we have to say!

2026 Advertising and Marketing Predictions - True Interactive Read this post to learn about True Interactive's take on the big trends shaping the advertising and marketing lanscape in 2026.

AI isn’t just a “nice-to-have” for holiday shopping. It’s becoming the engine steering how people discover, compare and buy gifts. Read our new article from Mark Smith to understand how advertisers are adapting.

How AI Is Rewiring Holiday Shopping - True Interactive Read this post to understand how AI is changing how people shop, how retailers are responding, and implications for advertising.