True Native Media

No clicks? No problem.

Measuring ROI in podcast advertising may look different than other digital channels, but it’s absolutely possible (and powerful).

In our latest blog, we break down how brands are successfully tracking podcast performance using tools like:

- Promo codes and vanity URLs

- Pixel-based attribution

- Brand lift surveys

- Customer journey mapping

Podcasting may be screen-free, but the results don’t have to be invisible.

https://hubs.la/Q03M82vW0

Launching your first podcast ad campaign is an exciting step, but it comes with a learning curve. Our expert team is ready to help you find what works and plan for success.

Here's what the best advertisers wish they knew going in: https://hubs.la/Q03M8bBr0

Our Vice President Nick Gryniewicz writes about the convergence of human intuition, AI, and automation in modern ad tech. Nick draws on his early career in radio and the latest pixel tracking technology to uncover what’s working in today’s audio landscape.

Read the full article:

Can Authenticity Survive the Age of AI, Automation, and Ad-Tech? | State of Streaming Nick Gryniewicz, VP at True Native Media, on the shift to data-driven accountability in advertising.

TNM Show of the Week: The Murder Sheet

True crime fans, this one's for you.

The Murder Sheet is a weekly podcast hosted by journalist Aine Cain and attorney Kevin Greenlee that goes beyond the headlines. With a strong journalistic approach, the show digs into major cases (both past and present), including breaking developments on the Delphi murders and the Burger Chef case.

What sets this podcast apart is its commitment to uncovering the facts, not just retelling the story. Whether it's newly discovered evidence or exclusive interviews, The Murder Sheet is where thoughtful reporting meets gripping true crime storytelling.

Tune in and hear what others might be missing: https://hubs.ly/Q03LYz3c0