Verso

I had the opportunity to create a visual identity for a nightclub for the first time, and it was a lot of fun. The Alley, located in Miami, has a mysterious vibe that plays off both its name and the actual venue. The images I used are intentionally hazy, evoking the feeling of a night shrouded in mystery, like a half-remembered adventure of music and dancing. The colors are quintessentially Miami, selected from the actual alley at night.