Retina

Tip Tuesday: Start with calculating LTV by cohorts. Even if you don't have a CDP, you can start with transactional data (transaction date and transaction value) today. The models we suggest using rely primarily on transactional data to minimize the need for elaborate data warehouses. Once you have a CDP, the information can be integrated — but just get started today!

Tip Tuesday: Where does paid social fit in the LTV scale? There are no laws governing channel performance, it just depends on how companies utilize them. The benefits differ across companies and channels so test, test, test!