Part and Parcel

How do you brand a consultancy who helps other brands innovate heroic solutions for the world?

For launch, we first rolled up our sleeves on strategy to develop brand DNA. Understanding the complexities of innovation work – and Triple Agent’s unique approach was crucial to unlocking future design and messaging.

We named the company Triple Agent because principal Rachel Gordon holds three important allegiances: to the innovator (the brand), the consumer (the audience to be helped) and the world at large. Being in service to all three means becoming a Triple Agent.

We designed a visual identity that is both modern and classic, resonant for corporate clients and engaging for startups. The lowercase serif logotype is friendly while the print and online system is structured on a strong grid. Blocks of bright colors as well as deep greens and blues create hierarchy.

For an agency who introduces successful innovation practices to companies across various industries, we had to write and design in an omni-verse, so that in-house teams could both see themselves while also seeing an optimistic, growth-forward future.

With writer and strategist Amy Swift Crosby