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❓Did you know that climate change is significantly more likely to be top-of-mind among multicultural consumers as the biggest issue of our generation? 🔌 U.S. multicultural vehicle owners are at the forefront of alternative fuel source adoption, including hybrid, plug-in hybrid, and electric vehicles (EVs). 🌎 In fact, 64% of multicultural adults agree that auto brands have a key role to play in the global response to climate change.
And they need more to be driven in the right direction to purchase (🚗 72% say they want to see more automotive advertising tailored to them).

📲 Head to our link in bio to download the 2023 Auto Alt Fuels Report now for more insights…