Eleanor

Eleanor

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01/06/2026

Heartwarming, whimsical, and glinting with Andersonian precision, Sam Coleman’s film for On Running champions both the motherhood and athleticism of Nicola Spirig.

This film is a family story. Of love, of persistence, of the fears and joys of motherhood. And, without compromise, it is a gleaming example of sports storytelling. We witness, with awe, the physicality of Spirig’s running, swimming, and biking. And celebrate the waiting husband, children, and father who wait at the finish line.

Charming our eyes, melting our hearts, enchanting our ears, this spot beams with a distinctly whimsical tone.

12/18/2025

With precise comedic timing and a dynamic visual language, Kelsey Taylor's campaign for Activision skillfully leans into Peter Stormare's subversion of conventional Christmas storytelling.

In many ways the set is gorgeously ornamented in the white fur trim and red velvet of holiday tradition. And yet, leveraging the expectations of Christmas storytelling to maximize each vignette’s rambunctious humor, this campaigns’ comedy comes alive from how it juxtaposes jolly St. Nick and gruff Peter Stormare.

Weaving Call of Duty allusions into The Replacer’s bad Santa escapades, this festive campaign is a love letter to players excited for Call of Duty: Black Ops 7.

This Santa is particularly hilarious. And a bit naughty. Kelsey’s intentional direction and Peter Stormare’s comedic improv created an environment of creative flow on set.

12/16/2025

An eye like Maureen Hufnagel’s can build bespoke, storytelling worlds within each frame.

From the adventurous camera that immerses us in each filmic vignette to the gorgeous composition within every shot, Hufnagel elevates “Profit Prophets” for Omint to new heights, making poetry of the ordinary.

A lavish mountain of dulce de leche pastries. A leadership timeline etched in marble. A steaming cup of tranquility. Each vignette offers us a new vision of ingenuity.

The titular pun – Profit Prophet – is only the start of this spot’s cheeky humor, weaving in a dash of surrealism and a wink of visual metaphor.

As this film moves through a visual quilt of leading voices, it crafts a charming tone, witty and leaning into the whimsy of its humor.

12/04/2025

Weaving the rich color, quick action, and onomatopoeia of comic book convention into its whipping ride through storytelling panels, there’s something mesmerizingly playful about each kaleidoscopic spectacle in Sam Coleman’s spot for the new Opel Frontera.

From a sardine tin lift to a sea of tv remotes, the whimsical world we’re pulled through is enhanced by the witty visual metaphors that elevate everyday experiences into epic vignettes.

Spinning. Glitching. Zooming. The supercharged, dynamic visuals are always in motion, crafting a thrillride viewing experience.

The carefully crafted soundscape immerses the audience in the vivid and kinetic journey. Every whirlwind transition, poppy super, and zipping drive is textured by layered sound effects that build out the vibrant world. Every turn of the cinematic comic soars to it’s electrifying action-adventure score.

12/02/2025

Imagine your lips are sahara dry, winter ragged, chapped, cracked, and scabbed. Perhaps amid the frosted breath of December such a vision requires no imagination…

Adrian De Sa Garces’ whimsical spot for Burt's Bees answers desert lips with a touch of magical realism. While the narrative begins in a status quo scene, a catalyst of enchantment promises to interrupt.

This most recent spot from the “Curiously Wonderful” Campaign, “As Healing As” captured eyes and hearts, receiving more than 7 million views in its first few days.

11/25/2025

Sam Coleman’s dynamic, elevated visual storytelling crafts a time-traveling celebration of artistry and destiny for Allan Gray.

Time, running out or charging forward, can seem the artist’s antagonist. However, Coleman’s “Everything Comes Around” spotlights time’s a-linear path, how it dances with us in revolutions, turning away and then swinging back.

Submerging us in the journey of a jazz musician, we see our hero’s booming success wane in the shadow of the musical movements that rise with new decades’ dawn. In this exploration of passion and time, the hero’s destined musical glory comes as the trends circle back, his gift once again receiving the recognition it deserves.

Emotional performance is this film’s heartbeat. The exuberant excitement of the young trumpet player, bathed in the diamond brilliance of camera flash bulbs. The quiet disappointment of the hero, older and watching audiences fawn over new art forms. The tearful awe and joy of a fan, the front of a vast ocean of a crowd, seeing the hero perform.

The swish of a circle dress, the crinkle of a wheatpasted psychedelic rock poster, the pulse of subway breakdancing. Coleman’s visual language time travels with careful attention to detail. Though maybe we only see a glimpse, we are immersed in the protagonist’s experience of musical movements past.

Coleman’s direction makes the scenes that could have been simply good extraordinary. From the way the camera moves through the hero’s first ebullient trumpet blare to the grain of the film’s textured peak into the 90’s to the potent emotion captured in just a single tearful look, Sam scales the craftsmanship of each frame to its highest degree.

11/13/2025

Sam Coleman, ELEANOR’s newest US signing, elevates craft to its highest potential. Every frame becomes a pocket of worldbuilding, full of vibrant personality, profound human connection, or bold, storytelling technique.

Energetic. Kaliedescopic. Carefully curated and yet incredibly rhythmic. Coleman’s work excels because of his unwillingness to settle for good enough.

From his screen-transcending tour de force for Spotify to his heartwarming ode to motherhood and athleticism for On Running, Sam’s diverse portfolio is united by his relentless push for filmic excellence.

Before Coleman was a director, he traveled the world as an acclaimed Creative Director shaping the rise of South African street culture, leading the Adidas Originals account at 180 Amsterdam, and working at New York’s Mother across Stella Artois and Tanqueray.

With such a razor-sharp storytelling voice, he has won the hearts of some of the globe’s most esteemed awards bodies, including Cannes, Clios, Ciclope, and D&AD.

“It’s the micro moments that make Sam’s craft amazing,” says ELEANOR President Sophie Gold. “He crafts the hell out of every second. Nothing is missed.

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