North Coast Vision Optometry

We love local our East Cliff Santa Cruz and Capitola community and the beauty that surrounds us. Dr. Agnes Kim took this photo recently of the Capitola Village and we thought we’d share. Come see us to check out our selection of sunglasses for those bright days ahead. ❤️ 🌈 🤙

Did you know that we have proudly carried since day one? ❤️ this by in Petaluma.

We love our neighbors! &

Did you know we sell vintage eyewear?

RetroSpecs & Co. was founded in the back of an 18-foot recreational vehicle in 1992. Jay Owens came across and restored several pairs of gold-filled 1940s spectacles while studying languages at Lewis and Clark College. He found the gold-filled cable temples held the lightweight frame in position while pitching for his college baseball team. Soon, friends and family were asking him to find and restore pairs of these ‘cool old’ frames for them.

This was the perfect excuse Jay was seeking to travel America before getting a real job after graduation. He promptly leased a Fleetwood Jamboree and hit the road in search of 1/10th 12k gold-filled American manufactured eyeglasses that he believed he could restore and resell in the antique world.

Unexpectedly, Jay discovered an enormous range in designs and quantity of these gold filled spectacles. He decided to further research the early 20th century optical industry and found many catalogues and advertisements depicting a Golden Age of American eyewear manufacturing. Jay learned that as rest of the industrialized world was recovering from World War I, companies such as American Optical, Bausch & Lomb and Shuron Optical began to mass-produce frames in 1/10 12K gold-filled wire – a material developed by the jewelry industry that was designed to last forever..

Jay brought his collection of restored gold-filled frames to high-end optical stores in Aspen and Vail Colorado, with information cards detailing their rich history. In the week between Christmas and New Years all of his frames were sold.

RetroSpecs & Co. was born.
we are proud to carry these incredible restored pieces of the golden era of American Eyewear. DM us to book a private consultation today!

WIDE OPEN SPACES. we have prioritized space to keep you safe and healthy. When Dr. Kim built the practice in 2007, she wanted a green build using reclaimed, recycled and FSE certified materials by & and was certified as a green business by the Monterey Green Business Program.

We ❤️ our neighbors The Penny Creamery. They combine fresh local ingredients in small batches to create delicious artisinal ice cream. As one of the smallest dairy manufacturing plants in California, their production from all organic dairy and sustainably grown ingredients is done in the shop in full view of their visitors.
The Penny Ice is the result of Chef Kendra L. Baker and business partner Zachary E. Davis' combined efforts and passion for food. Together they cultivate a unique opportunity, inviting the community to take a look behind the scenes into their daily production. The open kitchen and showcased production room allow everyone to see what goes into making their delicious treats.. 🍦 ❤️