DataCaptive

Are B2B companies customer centric? Nah, not quite! But, research shows it is time we make the transition!

Jamf, a company that helps businesses manage their Apple devices, created a community called Jamf Nation for customers to connect with each other and other IT professional to exchange knowledge. Today, Jamf even hosts user conferences and events around the country to build its own community.

As a result, now, the goodwill and the trustworthiness of the brand amongst its customers has grown leaps and bounds!

Customization is the essence⏳ of B2B industry business. As it is becoming common to personalize products to suit customers, TROX developed an idea that made customers happy to do business with their favorite brand.

To support 30 million possible product configurations, TROX uses microservices-based and API-first architecture developed by commerce tools. With the help of a background algorithm 👩‍💻, their solution makes it possible to determine whether a combination of components is compatible.

Today, TROX has grown to its potential and continues to grow every day, inspiring our B2B industry to take notes on customer satisfaction and efficiency 🐱‍💻!

‘Sell the benefit, not your company or the product. People buy results, not features’