Sterling Jaquith

What should you charge for your group program?

I get this question a lot and the answer is simple.

You want to charge as low as you can go without feeling taken advantage of to get it to the marketplace.

In the beginning, users and testimonials are worth more than money.

Getting feedback from people and tweaking the program and building your confidence in it. Is worth more than money.

So if you're at day one in your business, I would do a beta testing group for free or very inexpensive.

Now for me because I've been in business for a while. I might come out and charge like a thousand dollars for a group program, but that's lower than I want to charge. But it's to get people in and to get testimonials, to get proof of concept, to sell it for more later.

And so I don't want you thinking, what is this worth? Okay, because that's not how we price things in the beginning.

In the beginning, we want to price it, to get people in the door, to build your confidence, to build momentum, and then to get those testimonials and then leverage those testimonials to get even more people at a higher price the next round.

Don't have a lot of drama about what the pricing is going to be really just feel into your body. And you'll know. Just keep lowering the number until you're like, no. That feels too low. That feels like people are taking advantage of me. And then just go a little bit above that number.

Later you can charge what it's worth based on the transformation that people are having but for your first launch, you don't even know how successful it's going to be.

Getting people is much more valuable than making money in the first time that I launched something. I hope that's helpful.

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