John Weathington, Excellent Management Systems, Inc.

Here's one of my favorite articles that was just published on TechRepublic on Easter eggs. In software product development, Easter Eggs are fun, undocumented surprises that entertain and delight your customers. For instance, type the word "tilt" in your Google browser and see what happens. They're also a great way to engender customer .

Hide Easter eggs to delight customers and progress your big data strategy People love surprises, and that's what software Easter eggs are all about. Start creating these hidden features to engender customer loyalty and build support for your analytics strategy.