Spark Research Collective

Also known as avatars or profiles, customer personas are a useful format for channeling demographic and behavioral research about your users. 👩🏾‍🦰🧑🏼‍🦰👨🏻‍🦰🧔🏿‍♂️👳🏿‍♂️👨🏾‍🦲🧔🏼‍♀️🧓🏽

Check out our most recent blog for more info!

The first thing we do with any client is collaborate to transform their needs into research questions!

Through an initial discovery with the founders of the Ekilu app, we developed 3 research questions to guide our project:

1) What does "healthy eating" mean, and what value does it have, for the intersectional demographics involved in this study?

2) What goals do users have for their home meals, and what logic do they employ in meal planning and prep to reach those goals?

3) What pain points do users face in reaching their shopping/eating/cooking goals?

Learning the answers to these questions through strategic research allowed us to make recommendations about how the information on their app was organized and presented to better appeal to their target user demographic.

Curious about how we got our inspiration to start Spark!? Check out our newest blog post!

If you want to talk more about any of the topics covered in the post OR you know someone who might benefit from the services we offer, please reach out!

The Spark Story: How three anthropologists found consulting — Spark Research Collective At Spark, we strive to not only help businesses achieve their immediate goals, but to establish lasting resilient bonds with our clients, teammates and communities through our work. Using our team’s diverse skill sets, we aim to become experts on your business and your product or service so that w

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www.sparkresearchcollective.com

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