Dreambox

2022 —— We’re showing up.

With the climate of COVID-19 changing life for what seemed to be every hour in 2020, so too were our clients’ needs. Operational changes, inventory availability and new store openings are just a few things that were continually impacted. That’s where we come in.

As Shake Shack’s web agency, our team was tasked with near continual support of this constantly updating flow of information for 400+ locations worldwide on their brand web site, www.shakeshack.com. On any given day the Dreambox team was updating store hours for several locations, updating Allergen and Nutrition information based on promotional LTO’s, adding Coming Soon locations, updating the COVID-19 protocol information, and even adding engaging blogs featuring Shake Shack partnerships. Being able to do this meant constant communication among our teams, leveraging our project management software .

It's that sort of client/agency partnership that allowed (and continues to allow) our teams to thrive.

When the world is being told to stay inside and not leave their homes, it's hard to imagine how you can increase sales at your restaurant. That's when, as marketers, we are forced to think on our toes and come up with a new idea that sparks intrigue.

Within the first month of quarantine during the Covid pandemic, Polly's Pies in Southern California launched a program that allowed guests to purchase a pie for a friend, family member or coworker. The pie would get delivered to the recipient's home, with a special note labeled "Pie It Forward". It encouraged people to give random acts of kindness via pie when times were hard and staying home alone with no end in sight were the reality. Not only did it lift the spirits of the quarantine-blues, but it also was a nice lift for pie sales 😉