Java Bean Studios

TIP 6. Some important content won't be popular, but you still need to post it.
There are a few types of content that typically don’t get a lot of likes and shares, including testimonials, charity posts, press features and important blog posts. These are really important pieces of content when it comes to establishing your validity in the market, yet they aren’t the type of posts that typically get a lot of attention. Just because this type of content isn't getting likes or shares doesn’t mean that you shouldn’t be posting it. It may not be popular, but it helps build a foundation for your company.

TIP 4. Push on those networks that really work well.
There are some networks that are going to work better for you than others. When you find that network that really works for your specific type of business and your specific type of customer, then you need to really push on that network and take advantage of the opportunity.

TIP 3. Format content to optimize for each platform.
Maintaining accounts across all of the major social media platforms doesn’t mean posting the same thing on four different sites every day. It means formatting content specifically meant for each platform. You need photos for Instagram, long posts for LinkedIn, videos and memes for Facebook and short and snappy announcements for Twitter. All of your posts should be different, even if they are delivering the same message.