California Rodeo Salinas

For 33 years, Esther Cervantes has been part of the heart and soul of the California Rodeo Salinas. ❤️🤠

What started as volunteering became a tradition, a family, and a way to give back to the community she loves. Through countless Rodeos, memories, friendships, and moments that have touched generations, Esther has helped make the California Rodeo Salinas what it is today.

It's volunteers like Esther who keep our traditions alive and create the experience that so many look forward to year after year.
Thank you, Esther, for your 33 years of dedication, service, and Rodeo spirit.

Now we want to hear from you: What inspires you to volunteer, and what keeps you coming back year after year?
⬇️ Share your story in the comments.

🤠 4️⃣0️⃣ DAYS AND THE COUNTDOWN IS ON! 🔥

Big Week is closing in fast, y’all — and we are NOT slowing down. California Rodeo Salinas is almost here, July 16-19, 2026. 🐂🎉
Wrangle your crew, lock in your plans, and get ready for the biggest week of the summer. The energy, the action, the tradition, it all goes down in Salinas! 🙌

👇 Tell us, what can’t you wait for this year? Drop it in the comments! 👇

Your weekend just got a little more interesting. 🤠

Ever heard of the Benny Blaster? Benny Jefferson — past President of the California Rodeo Salinas — has a signature drink, and we’re putting it on your radar just in time for the weekend.

Episode 6 of Saddle Up Salinas is now streaming on YouTube, Spotify & Apple Podcasts. Trust us, this one’s worth the watch.

Link to pod in bio https://www.youtube.com/watch?v=fdTpIRTHASk