Measure to Improve

We always encourage our clients to set ambitious yet achievable sustainability goals. That’s why we’re excited to announce our pursuit of B Corp recertification in 2025!

Leading with Purpose: Our B Corp Commitment — Measure to Improve We always encourage and help our clients set ambitious yet achievable sustainability goals, and we hold ourselves to the same standard. B Corp Certification is our way of demonstrating that we practice what we preach.

When companies make unbacked sustainability claims, it holds back the progress of other important sustainability initiatives. But, when companies are transparent and can verify their sustainability claims, it builds trust with consumers, which can be a business advantage in a competitive marketplace.

Has your company made any sustainability claims? At Measure to Improve, we help clients build data-backed, 100% verifiable sustainability programs that are often foundational for communicating sustainability progress.

Consumers care about sustainability as long as the claims fit the category, experts say Greenwashing around sustainability hurts the growth of important initiatives for the environment, society and animal welfare, but when companies make honest, transparent and science-backed claims about their sustainability, consumer trust is not only improved, but their perception of a premium produ...

COP28 wrapped up last week, and agriculture - with global food production contributing to a third of greenhouse gas emissions - was a central theme in many discussions. Many corporations committed financial pledges and research partnerships to promote sustainable farming and food production, and philanthropists announced their own investments in sustainable agriculture to address climate change and food security.

The biggest sustainable food and farming commitments at COP28 Danone, Nestle, Cargill among corporates at COP committing to financial pledges and research partnerships on sustainable farming and food production

Researchers show that 8 in 10 global consumers have more trust in companies employing regenerative farming practices. Consumers' preference for more environmentally friendly practices emphasizes a growing awareness of food production's impact on the climate.

Price and sustainability are consumers’ top two priorities in 2024 for food, drink, and supplement purchases, predicts FMCG Gurus The market researcher shared its top 10 global trends for 2024.

Over Thanksgiving, Americans waste hundreds of millions of pounds of food. To help do your part in addressing this issue, consider what leftovers need to be eaten first, what could be frozen, and how ingredients and dishes can be creatively repurposed.

From the Measure to Improve Team, we hope you all have a happy holiday with family and friends!

Ways To Avoid Wasting Millions of Tons of Thanksgiving Food Americans waste nearly three times more food on Thanksgiving than on a typical day. Here's how to deal with leftovers.