Net Atlantic Inc

Did you know that the number of worldwide Email users is almost equivalent to the number of Social Media users?

If you’re not already including email in your marketing strategy, you’re missing out on a huge opportunity.

Here are our top 5 email statistics that will make you instantly re-think your strategy:

🔵 332 billion emails were expected to have been sent and received each day during 2022 (Statista)

🔵 Adding videos to your email can increase click-through rates by 300% (MarTech)

🔵 81% of SMBs rely on email as their primary customer acquisition channel (Emarsys)

🔵 68% of marketers use email to distribute content organically (Content Marketing Institute)

🔵 99% of email users check their inbox everyday (OptinMonster)

BONUS FACT: There are an estimated 4.3 billion total email users worldwide, with social media being only slightly ahead at 4.8 billion.

Got an interesting email marketing fact? Let us know in the comments!

After over 23 years as one of the world's first email service providers, we've seen a lot of mistakes that marketers make when setting up email campaigns. Check out the first blog of this week to see the top 7 critical mistakes marketers make that can ruin a brand's credibility.

https://blog.netatlantic.com/2018/06/18/the-7-common-mistakes-that-will-ruin-your-brands-credibility/

Check back throughout the week to see how miscommunications happen and the solutions to avoid mishaps when communicating with customers.