devikabrij

A podcast host asked me about entrepreneurship in this economy. I did not give a comfortable answer.

The overnight success narrative being sold right now is a lie. The "buy my masterclass and change your life" or “become a coach overnight” messaging is deceptive.

Here is what nobody tells you before you quit your job:

It took me two years to become profitable and replace my corporate income. Most entrepreneurs wait much longer. Two years is actually fast! I only had the runway to survive that because I had been saving for a condo in Toronto for years before I left my corporate job. That money was not a business fund. It became one by necessity and I had to sacrifice the condo I so deeply desired.

Most people do not have that cushion and most people selling you the dream are not telling you that they did.

Before you turn in your resignation, ask yourself these questions:

1. How many months of expenses can you cover without a single client?
2. Do you have a network that will pay you or just cheer for you?
3. Have you tested whether anyone will actually buy what you are selling?
4. Are you running toward something or away from something?

Entrepreneurship is one of the hardest things I have ever done. It is also one of the most rewarding. I am not saying do not do it.

I am saying move wisely.

If this resonates, share it with someone considering the leap.

wasn’t wrong. The internet just didn’t like the answer. I’m not here to argue about it. I’m here to go deeper.

womeninbusiness

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