Closed Loop

We get it, you don't need another newsletter to read.

That's why we made one with quick, informative insights on what's working and what's falling apart, all without the fluff. All readable in under 5 minutes.

Sound like your vibe? Check it out on our LinkedIn page: https://na2.hubs.ly/y0rtHZ0

Today’s marketing leaders face a pure existential challenge with their budget. CMOs walk a tightrope in this tight economy, defending long-term brand investments while proving short-term ROI, all under the surveillance of big brother — the CFO.

We covered all of this and more in our Making the Case for the Marketing Budget fireside chat, which you can now watch on replay here --> https://na2.hubs.ly/y0qcDG0

To no one's surprise, the main theme of this year's Google Marketing Live was AI, and all of the ways Google is using it to transform the platform as we know it.

With a focus on automation, collaboration, and brand elevation, here is a recap of the biggest takeaways of what's coming to Google ads:

🔎 AI is no longer just a tool—it’s the core of Google’s ad ecosystem, powering personalized, predictive experiences across all properties and reshaping how campaigns are built, targeted, and scaled.

🌟 As Google shifts toward AI-generated search experiences like AI Overviews and AI Mode, high-quality website content and architecture now directly influence paid and organic visibility, making content strategy more critical than ever for advertisers.

🎬 YouTube’s new Partnership Ads let advertisers amplify authentic creator content in their campaigns, enabling more trusted, organic-feeling brand promotion backed by audience insights and broader campaign integration.

⚒️ Google is introducing agentic AI tools across Ads, Analytics, and Chrome that go beyond basic automation by enabling conversational, strategic support. These tools will help advertisers diagnose performance issues and optimize faster while still requiring human oversight.

Did you hear that? We just won a for the third year in a row, and this year we won THREE awards!

Huge shoutout to our creative and production team for making the magic happen time and time again ✨

March 8th is International Women’s Day, and Closed Loop wouldn’t be where we are today without the women who play such a huge role in our company.

From leading client strategy to business intelligence to art direction, these women play an important part in our culture and success, and we couldn’t serve our clients to the highest caliber without them!

To help us celebrate, tag a woman below who inspired you, mentored you, or someone who is just all around a powerhouse at what they do 💪