Reputation Architects

Staying on top of evolving reputation risks and best practices is like keeping insurance premiums paid up. Let things slide, and the crisis resilience it takes years for an organization to build goes out the window. So, get comprehensive risk checkup on the calendar right away. Make a date with a trainer to embark on a regimen of regular crisis exercises to keep plans and teams in peak condition. And get employees invested in preventing crises by making reputation a keystone habit across your organization in the new year. Read more about building your organization’s immunity to crisis at bit.ly/BuildingCrisisImmunity.

With more than 14,000 new articles being added to every month, the world’s go-to encyclopedia of online knowledge gives developers a virtually bottomless data set for training large language models. Because anything on Wikipedia can be edited by anyone at any time, however, it’s not uncommon for inaccurate, biased or malicious information to creep into articles unnoticed. Once ingested, those inaccuracies can appear in the model’s output, ready to be shared, manipulated and incorporated into other content, all but guaranteeing their perpetual spread. Be sure to keep close tabs on articles about your organization and executives to ensure they stay accurate and up to date. And set up clear internal processes for addressing problems, engaging collaboratively with the Wikipedia community and, if necessary, seeking expert advice on navigating the cultural norms, community standards and complex rules that govern the Wikipedia ecosystem to avoid inadvertently making matters worse. Read more at bit.ly/4bIz2pk

Feeding a steady diet of high-quality that people are asking for and their algorithms value highly does more than boost your organization's online visibility. The more insightful, sought-after information you deliver, the harder you make it for negative content to gain a foothold and the better protected your against harm. Read more at bit.ly/3j0xArP and follow us at Reputation Architects for our complete series of 12 tips to boost your organization’s crisis resilience in 2025.