Optimum Marketing Group

Our latest infographic: How to transform your website into a powerful lead-generating tool.

How To Build A Website That Converts Are you creating enough opportunities to convert your website visitors into leads? Follow these steps to help you create a website that converts.

Social media marketing: Which platform spends the most on its own ads?

A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.

Social media marketing: Which platform spends the most on its own ads? | Netimperative - latest digital marketing news A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise. Kantar Media took a peek at the five big social channels in the U.S., and the $117.9 million they spent last year on…

Buzzlogix Announces 10 Million Free Social Media Mentions Giveaway

Highlighting Media Monitoring, Analytics and Engagement as imperative for effective Social Media Marketing success, Ioannis Makris, Buzzlogix CTO and co-founder, explained that the free mentions offering enables companies to familiarize themselves with ...

Buzzlogix Announces 10 Million Free Social Media Mentions Giveaway Buzzlogix launched the offer to familiarize companies with its new product. The first 500 subscribers will receive additional 20,000 free mentions each

Measuring social media ROI: Case studies & stats that prove it's possible

Firstly, I was involved in a panel session looking at how marketers can better tie their social media activity back to business goals and prove commercial value.

Measuring social media ROI: Case studies & stats that prove it’s possible This article was inspired by two events that happened recently.