Commerce12

HOLIDAY 2021 SHOPPING TREND PREDICTIONS

According to KPMG, e-commerce holiday sales are expected to reach between $210 billion and $218 billion this year, compared to $189 billion last season. Check out a few 2021 Holiday shopping trends and prepare your ecommerce business this holiday season.

SMS Marketing will Explode: Heading into the 2021 holiday season, it will be important for retailers and ecommerce brands to find ways to lower shipping costs to zero.

Consumers Want Free Shipping: Text messages aren't just delivered. they are being read and they are generating sales. The average open rate is between 90%-98%; consumers like to get information by text. Getting on board with SMS marketing can put ecommerce vendors ahead and make a huge difference during this season.

Tap into Discovery Commerce: A Facebook poll found that 66% of users had discovered a new ecommerce retailer through the site. Utilizing social media and targeting new customers before they even intend to buy can bring you new customers to your products before they even know they're looking for them.

Consumers want authentic, personalized relationships: Consumers are most likely to shop with brands that can fulfill their needs (41%) and improve their lives (20%). But it’s important to remember that every customer is an individual with unique needs, wants, and interests.

What does this mean for retailers? These holiday shopping trends show that, more than ever, shoppers want retailers they can form an authentic relationship with. As a result, retailers need to personalize their marketing campaigns using up-to-date data. With powerful solutions that enable excellent, individualized user experiences, retailers can take advantage of consumers’ increased appetite to spend.

Read more on our blog at commerce12.com

Designing for conversions has the power to turbocharge KPIs like open rates, click through rates, and ultimately, revenue. Check out these best practices for optimizing design for conversion. Strategically design your emails from header to footer using these three principles.

1. Determine your purpose - Before you start creating something new, ask yourself what action you want your audience to take. Even if your primary goal is to sell, your email's function is to get the customer to a landing page where they can learn more about your product or service.

2. Know your Audience and your Competition - Audiences convert when they understand what's going on. Knowing which design elements your audience is most familiar with allows you to pick and choose what to imitate and where you can differentiate from the competition.

3. Test Design Elements - Optimizing design relies on continuous feedback. What you can do is choose one design element to A/B test each time you send an email. In addition, pay attention to qualitative data to understand how your users react to emails. Dig deeper by conducting user surveys or interviews with active subscribers.

Summer is in full-swing, and e-commerce brands are seeking the best strategies to connect with their audience. Check out these top 3 email marketing trends to supercharge your brand during the summer months! \\

Whether you have had your e-commerce business for 5 months or 5 years, the main goal is to acquire new customers and keep the existing. Check out these top tips on how to drive repeat sales online!

For a lot of e-commerce businesses, Summer is traditionally a slower season for online shopping. The summer months are an ideal time for companies to create seasonal campaigns, experiment with new marketing ideas, and engage new customers.

Here are a few tips to keep your e-commerce sales hot this summer 🔥