AdverMail

In terms of reaching customers, email marketing falls somewhere between the wide, impersonal reach of a billboard and the highly personal feel of a handwritten note. Ever since the first email marketing was sent in 1978 and resulted in $13 million in sales, email marketing has grown into a flourishing industry that sends millions of emails every day. Specific guidelines, etiquette and best practices around email marketing have also been established. Here’s a step by step guide to email marketing: