The Rusty Pixel

Logo Design for Seas the Day & Cruise

At The Rusty Pixel, we love helping businesses refresh their branding with modern, clean, and professional designs that better represent who they are today. One of our latest projects was a brand-new logo redesign for Seas the Day and Cruise, a cruise-focused website blog featuring cruise expert Tom Guiney.

The original logo was blurry and lacked the clarity needed for modern web use, so we completely recreated the design from scratch while keeping the spirit of the original concept intact. The updated logo features a clean seal-style circular design with a compass rose in the center, complete with the directional points N, S, E, and W. Surrounding the outer edge is the inspiring slogan, “Not all those who wander are lost,” displayed in an elegant serif-style font.

To modernize the overall appearance, we updated the colors and typography while adding aqua blue wave elements around the design to create a more coastal and travel-inspired feel. The color palette combines aqua blue-green tones, golden yellow accents, black details, and a white background for a fresh, nautical look. The thin-line styling also allows the logo to work beautifully as a silhouette.

Because the design is circular, it works perfectly as a social media profile image while remaining clean and recognizable across digital platforms. Since the client only needed the logo for website use, the final design was delivered in a raster format.

Seas the Day and Cruise and Tom Guiney provides expert cruise tips, insider information, and helpful travel advice to help travelers get the most out of their upcoming cruises. In addition to the logo, we also created their new website where users can purchase a digital cruising guidebook.

The client was extremely happy with the final result, and we’re proud of how the refreshed branding came together. What do you think of the clean, modern design?