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It would be a shame if something "happened" to you.

KFC’s latest colonel isn’t a celebrity. It isn’t even a real person. Meet the Virtual Influencer Colonel, a computer-generated, suave-looking guy posting images on Instagram.

KFC pokes fun at Instagram influencers with a Colonel Sanders version KFC's latest colonel campaign features a virtual influencer.

Social media makes it simple to share updates, but also to interject an opinion, be it good, bad or ugly. But discourse can quickly become attacks, which makes it important to know how to effectively and respectfully defend your brand.

5 Keys to Survive an Online Personal Brand Attack Turn an exercise in self-defense into an opportunity for brand building.