collideascope

Micheal Cooney, Founder of WhatConverts, joins Tom and Curtis to touch the third rail of marketing attribution for leadgen: "What's working and what is my return on investment?"

Make your marketing dollars count, it isn't just about leads, it's about quality. Are you using the tools available to you to optimize your marketing spend?

The advertising landscape may be changing, are you adapting?

Right now....YouTube may be the most economical place to advertise🎯

I love this example that hits home for any business, when you want to DIY something in your house, where do you go? YouTube of course. If you own an HVAC company, don't you want your banner to show up with the DIY a/c fix-it video?

Where is your target audience? Are you there?

#