Michelle Gifford Creative

How often do you look at your insights?

Analyzing your insights can help you build a strategy around the content that is actually working to bring you more followers and to nurture your current followers.

But, all of those numbers can feel confusing.

Check out the pics above to see a breakdown.

Have any Insights questions? Leave them below and save this for later.

There are a lot of lies swirling about what happens when you go viral on Instagram. Let's break them down.

Myth 1.
Your content has to be recent to go viral.

Truth:
Instagram content is starting to last longer. My reels started gaining traction two weeks after I posted them.

Myth 2.
Going viral means you'll make more money.
Truth:
Followers and views do not equal money in the bank.
You need a strategy to get the right followers and turn them into customers.

Myth 3.
It doesn't matter what you post about, just do what you need to do to get views.
Truth:
Reels are for reach, so creating content on the edges of your niche is okay, but don't stray too far.

You want the followers that you do get to be followers that will want your future content and products

Want to stay up to date with all of the Instagram changes? Text "marketing" to 951-309-7885 to get my free weekly email.

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Wanna know the best Christmas gift you can give a fellow Biz Sister?

Yesterday, I received a DM telling me "thank you" for my recent podcast episodes. It was only two sentences, but it meant a whole lot to know that the work I put in to teach was being received and used.

It is a week before Christmas and I know you are all a buzz getting the last presents and cooking all the treats, but if you have a few minutes while you're scrolling, consider doing one of these:

-commenting on a post that you usually scroll by
-send a dm when you watch someone's stories
-share a post
-don't share a post (if you're doing it to say something mean)
-talk about another business on your stories
-unfollow someone who you compare yourself to
-thank someone who has impacted your life and business

I know you're busy, but your scrolling anyway and it could very well make someone's day.

We need more women who for reals support other women.