The Hype Hair Studio

In the late ’90s, Kris — now the owner of The Hype Hair Studio & Academy — was a single mom in Rio Rancho, and St. Felix Pantry was one of the places that helped her and her young daughter, Bek.

Now, decades later, that same mom and daughter run this business together.

And we’re honored to support the same organization that once supported us.

Through The Hype Impact Initiative, we’re starting off with a $400 contribution as the beginning of our monthly donations that will continue throughout 2026. As our business continues to grow, our giving will too.

This initiative is our way of expressing gratitude to the Rio Rancho community that has supported us from the beginning. We’re endlessly thankful you choose to spend your hair appointments with us — and we’re so excited to contribute to the future success and well-being of the place we call home.