COLAB

The Google algorithm has been a boon and a bane for marketers over the years.

The most major change in the last couple years: AI Overviews. User questions are answered directly on the search results page. Helpful for users, brutal for marketing numbers. Click throughs have dropped, but here’s the kicker: it’s not the end of SEO. It’s the end of lazy SEO (darn).

- AI will happily summarize generic listicles.
- What it can’t steal is your unique insight, original research, case studies, or community-driven content.
- If you’re still 100% reliant on Google traffic, you’re in trouble.

The right play? Diversify.

Build presence on YouTube, TikTok, LinkedIn, newsletters. Create content that people seek out, not just stumble on. And when they land on your site, make it count. First-party data, strong CTAs, real engagement.

The traffic game isn’t dying. It’s just evolving.

What do you think: are AI Overviews a threat, or just a long-overdue push toward better content?

https://bit.ly/4873bzF

Big news from the 30th Annual Rvatech/ Gala Awards 🎉

COLAB picked up recognition across multiple categories this year, and we couldn’t be prouder of our team. Their creativity, problem-solving, and drive to push what’s possible are what got us here. Awards are great, but what they really highlight is the people behind the work. Huge thanks to the COLAB crew for showing up every day for our clients.

Here’s the full press release if you want to see what we were recognized for:
https://bit.ly/420mB5f

COLAB Recognized in Multiple Categories at 30th Annual rvatech/ Gala Awards COLAB was named a finalist at the rvatech/ Gala for Company Culture, with honors for Appily in Product Design and Richmond Forum in Community Impact.

From his first day writing clean code to leading our dev team through launches, rebrands, and the occasional fire drill, John has been the steady hand and sharp mind behind so much of our web work. He’s not just a Web Developmer, he’s a competitive trivia champ (his random fact game is legendary), an award-winning homebrewer, and most impressively a dad of two!

We’re grateful for the care he puts into every detail, whether it’s refactoring a component or refining a pilsner. His curiosity, precision, and intensity have shaped the team and made us better.

Cheers to 9 years, John. We hope Ana’s ready for another competitive showdown soon. 🍻

Always happy to share big client news! The Richmond Forum is partnering with VPM to bring you hour-long broadcast editions of their 2024-2025 season programs, plus a bonus episode from 2023.

It starts today with Martha Stewart's "The Life Behind Living" and continues every Thursday through July 10. Our team had the chance to be in the audience for these programs during the year, but if you missed them, now's your chance!

📅 View the full schedule and tune in to join the conversation.
https://bit.ly/440kkII

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The Richmond Forum on VPM The 2023–2024 season of The Richmond Forum includes Dr. Anthony Fauci, Liz Cheney, Nina Totenberg, and more.