Triblio

Hey there 👋

As you may know, we’ve been part of the Foundry family for some time now.

Starting July 14th, the Triblio page will be sunset as we merge with our parent company. We will no longer be posting to this page.

We’ve enjoyed growing our ABM programs with you on this page, and we’re so excited for what’s to come with Foundry ABM as we continue to bring the power of ABM and intent data together for talented marketers and salespeople.

To stay connected and continue seeing our educational content in your feed, please follow the Foundry page here: https://hubs.la/Q01XlFmf0

We are excited about this transition and the opportunities it brings!

It happens. 🤷

Your ABM program isn’t living up to expectations.

You are struggling to see results and prove ROI.

However, there are a few action items that make a HUGE difference when getting any ABM program off the ground.

We’ve helped launch thousands of ABM programs…

And over the years have identified 4 reasons for ABM program failure and how to solve them.

Check it out:

4 Reasons Your ABM Program Isn’t Living Up to Expectations • Foundry 4 Reasons for ABM program failure and solutions on how to solve them.

As we get ready to dive into Q3…

We realize this has been a challenging year for marketers and salespeople so far.

🥂 We wanted to say cheers to all the marketers gearing up for a bigger and better H2.

Here's a few resources to help kick off a successful quarter:
- Pipeline Velocity Calculator: https://hubs.la/Q01W5r9X0
- The Modern Marketer’s Guide to ABM: https://hubs.la/Q01W5Vdm0
- B2B Advertising for Beginners: https://hubs.la/Q01W5Hbp0
- IntentBot: https://hubs.la/Q01W5TVR0

Let’s crush Q3 goals together. 🖤

We want you (if you fit our ICP 😉).

A well defined ideal customer profile (ICP) is a strong foundation for any successful program.

And in reality, having an ICP doesn’t really matter unless it’s the ‘right’ ICP.

Organizations with a strong definition, can achieve up to 68% higher win rates, as well as shorter sales cycles, and greater ACV and LTV.

So what exactly is an ICP? Why is an ICP important for ABM? And how do you build an ICP that will set you up for success? Learn more in our blog - ABM Basics: How to Build an Ideal Customer Profile (ICP):

ABM Basics: How to Build an Ideal Customer Profile (ICP) - Triblio Blog What exactly is an ICP? Why is an ICP important for ABM? And how do you build an ICP? Read to learn these + more tips.

The #1 thing affecting your outcomes in sales or customer success (that is 100% in your control)? ⬇️

According to Andrew Mahr, Triblio CCO - Preparation: https://hubs.la/Q01TjcfY0