Beyond Big Blue

Hey, there small business owners! Are you struggling to find the time and resources to effectively market your business on social media? It might be time to consider hiring someone to help! 😎⁠
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Check out how a marketing professional can help your small business:⁠
• Create a strategy that fits your specific business needs and goals⁠
• Create content and creative assets that engage your audience and promote your brand⁠
• Schedule posts to ensure a consistent and effective social media presence⁠
• Manage ad campaigns to reach new audiences and drive conversions ⁠
• Track analytics to measure the success of your marketing efforts and make data-driven decisions⁠
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By hiring a marketing professional, you can free up your time to focus on other aspects of your business, while still ensuring that your social media presence is strong and effective. Plus, you can benefit from their expertise and fresh perspectives to help you grow your business. Don't let social media stress you out - let a marketing professional help! ⁠
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⁠Beyond Big Blue offers digital marketing and social media management services to help you not only reach your audience but also connect with them. 👉🏼 Visit BeyondBigBlue.com to book a Discovery Call!

PB&J. Angel Food Cake + Strawberries. Reeses Smores. Confetti + Photoshoots. 🍓 📸 🎉

These are just a few things that literally make sense together.

But Jess! What does this have to do with marketing and my business? 😝

Ever heard of the ‘top of the funnel’ (otherwise known as "TOFU") for sales? Well, it’s the Top of Funnel marketing strategy, meaning unqualified buyers will start here before becoming your ideal vetted prospective buyers and leads. Though not MOFU or BOFU, it’s super important to pay attention to how you acquire brand awareness in your initial TOFU approach and how those persona’s convert into the lead generation stage.

If users are searching for your services, they are your top-of-funnel (TOFU) audience and you should be keen to attract the right individuals who will be interested in your product or service. 🤯

Two major Inbound Marketing Tactics to generate even more TOFU leads:
1️⃣ SEO-Optimized Approach - organic lead generation
2️⃣ Google Ads - keyword-rich lead generation

By employing smart titles, keywords, and metadata into these two channels, business owners can elevate their marketing efforts to the next level. Concerning SEO savvy blogs, businesses can certainly benefit from organic ‘evergreen’ traffic as long as it is competitive and offers timely, relevant content.

🚩 Save + share if you agree. 😌

⁠Beyond Big Blue offers social media management, digital marketing, SEO Optimized Blog Posts, and Brand Consulting to help you not only reach your audience but also connect with them authentically. 👉🏼 Visit BeyondBigBlue.com to book a Discovery Call!

Rain or shine, sometimes you just need to find yourself a boat and Get Outside! 🌲⁠
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As a kid who grew up in the mountains, Tahoe is one of those places where I can think more clearly and muse on more simple and important things in life. Sometimes that means paddling the turquoise shallows, swimming deeper into the colder depths, or simply staying shoreside with a glass of bubbly and a warm fire. Or in this case - fishing! ⁠
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Where do you go to find your zen?