All Good Things Creatives LLC

Design for print

One of my biggest peeves when it comes to companies' use of their logos is stretching or condensing parts of it to fit a space, rather than leaving some white space around it. You would never see Pepsi, Nike, Dairy Queen, or the like, distort their logo for any reason. It may be put on something that makes it look a little different such as a hot air balloon or the contoured hood of a race car, but it is always at proper constrained proportions.

If you have a logo and branding, please don't stretch it, or shrink it, or distort it to fit an area. It is okay to have it be what it is and leave space around it. White space is not an enemy. It can be used to complement and enhance graphics. From an advertising standpoint, distorting the logo only shows a lack of respect for the brand. If you can't respect your own brand, how could you expect your client to? It's subliminal messaging you do NOT want your prospective client or customer to receive. Think about it.