J.R. Martin & Associates - CPA

"We didn’t choose a cash flow system… we just kept saying yes to things that worked at the time.”
Most businesses are already running one. It just accumulated.
On July 22, we’ll help you see yours — and design around it."
FREE ➡️https://na2.hubs.ly/H06vjh_0

Cash Flow Mastery: Level 2 — Free Webinar | J.R. Martin & Associates

Cash Flow Mastery: Level 2 — Free Webinar | J.R. Martin & Associates A free 60-minute webinar for business owners who are profitable but still feel tight. See why those weeks happen and how to design around them

Cash Flow Mastery: Level 2 — Free Webinar | J.R. Martin & Associates
Some weeks feel tighter.
Even when the month looks fine.
Revenue’s there. The work’s there. But payroll’s coming, a payment hasn’t landed, and a few expenses hit at once.
That’s not an “enough” problem. It’s a timing problem.
And timing can be designed.
Free webinar — Cash Flow Mastery: Level 2 · Wed July 22 · 12 PM PT / 3 PM ET

Cash Flow Mastery: Level 2 — Free Webinar | J.R. Martin & Associates A free 60-minute webinar for business owners who are profitable but still feel tight. See why those weeks happen and how to design around them

Google's updates to its search bar are really interesting: https://www.techbrew.com/stories/google-it-while-you-still-can

And if you own a business, you might be tempted to ask Gemini something like:

“How do I know if my business is profitable?”

It will give you an answer curated from thousands of online results. Maybe even one that sounds convincing.

Look at revenue, expenses, profit margins, and cash flow.

But Gemini can’t see your books or track the financial history of your business.

It can’t find the leaks. Or the opportunities.

It can’t tell if your expenses are coded right, if your reports are current, or if the profit you’re looking at is actually money you can use.

That part takes an experienced advisor looking at your actual business.

That’s what we’re here for.

"𝗛𝗼𝘄 𝗱𝗼 𝗜 𝗵𝗮𝗻𝗱𝗹𝗲 𝘀𝗹𝗼𝘄 𝘀𝗲𝗮𝘀𝗼𝗻𝘀 𝗶𝗻 𝗺𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?"

If your business runs on a seasonal rhythm, you need a plan for managing the gaps between stronger revenue cycles. Here are four things you can do to help steady your seasonal cash flow:

1. Pull your P&L from the last two or three years and look for patterns. When does revenue dip? How long does it last? Which expenses stay high even when sales slow down?
2. Send invoices quickly, follow up consistently, use automatic reminders, and consider upfront deposits for larger projects.
3. If you have unused space in the off-season, consider whether subleasing, short-term rentals, or event use could bring in extra income.
4. Use slower months to test revenue pivots, market your next busy season, and encourage referrals from happy customers.

A slowdown just means your strategy needs to match your seasonality.

And we can help you build that seasonality-optimized cash flow strategy.

𝙃𝙤𝙬 𝙙𝙤 𝙮𝙤𝙪 𝙤𝙫𝙚𝙧𝙘𝙤𝙢𝙚 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙨𝙚𝙩𝙗𝙖𝙘𝙠𝙨?

A recent study found that resilient entrepreneurs tend to believe they can get better at managing what they already have. Money. Time. Cash flow.

And when things get tight, they’re more likely to look for options instead of assuming they’re stuck.

That’s a good reminder for any business owner.

You can’t make smart decisions with books that are months behind.

When your books are up to date, it’s easier to see what you can cut, pause, or keep moving.

When things get tight, do your books give you answers or more questions?

How a Growth Mindset Helps Entrepreneurs Handle Setbacks New research shows entrepreneurs who believe they can improve resource management are more resilient. Learn how a growth mindset supports recovery and persistence.