Throtle

Throtle is headed to Cannes Lions 2026.

As healthcare marketers look for smarter, more responsible ways to connect with the right audiences, identity has never been more important.

Request a meeting → https://www.throtle.io/cannes2026

See you in Cannes!

Healthcare media doesn’t always underperform because of creative or budget. Often, the real issue is fragmented identity.

When vendors, platforms, and measurement systems operate from different identity frameworks, media investment can lose value through waste, duplication, and reporting gaps.

In our joint series with Perform Media, we explore why fragmented identity creates a hidden tax on healthcare media and how better alignment between identity resolution, activation, and measurement can help marketers drive greater confidence and efficiency. Read more: www.throtle.io/blog/why-fragmented-identity-is-the-hidden-tax-on-healthcare-media

Tomorrow! Don't miss Chris Neuner's panel with IQVIA Digital, PulsePoint and Bayer at the DHCG x Google Summit: Strengthening the Backbone of Digital Healthcare: Why Data Consistency Matters Now