Cinecut Creative

As we approach 2018, there are very few business owners and digital marketers out there who aren’t already convinced by the power of videos in marketing. In fact, some reports project that by 2019 at least 80% of all online traffic will be video-related. This is great news for those who are looking to reap the benefits of online video marketing since it means that there are already many tools available to help boost visibility and user engagement. At Cinecut Creative, we often receive questions about which tools are best to use to make marketing videos more effective. Our favorite online tools to aid marketing videos that are easily accessible and user-friendly: Facebook Ads. Our newsfeeds are filled with videos, and it’s no surprise since there are more than 1 billion users eager to engage with video content. Facebook video ads are easy to upload and customize so they reach the desired audience. YouTube Ads. Tied with Google AdWords, these ads allow users to upload videos to be run as advertisements before or after other videos. The platform is relatively easy to work with, customizable for reaching a targeted audience and will provide analytical data on the users watching the video. Google SEO. This is a huge platform for videos since millions of people use Google’s search engine for surfing the web. They have specific algorithms that affect rankings of results in keyword searches, so video and keyword optimization are necessary to ensure they’re pulled in searches. Add transcripts, video descriptions, relevant headlines, and compelling thumbnails to increase SEO value and boost visibility among your target audience. Utilizing these accessible tools is key to boosting your video marketing campaign and taking user engagement to the next level. We’re also sure to see even more great online tools emerge that will be beneficial for creating, editing, and distributing video content. Contact our experts today at Cinecut Creative to optimize your current video marketing strategy!

Customer testimonials are essential to maintaining a reputable image in the market. More often than not, we take this statement as the sole purpose of customer testimonials. Our team at Cinecut Creative understands that designing a brilliant testimonial is no simple task. There is no key ingredient, but rather a collection of techniques that have been tweaked and tested to perfection. 4 techniques that Cinecut Creative uses when creating customer testimonial videos are: Guided Questions: Don’t beat around the bush; ask your interviewee questions that lead them to reveal positive insights. A list of talking points can also alleviate the tension in the room and encourage better responses. Bring Snacks: Let’s face it – food brings everyone together. If a customer feels immediately welcomed upon arrival, he will be more in giving your company strong feedback. Smile: It’s much easier to smile when someone else is leading the charge. Recent studies even show that smiling more can generate a phantom happiness that, in turn, causes us to feel genuinely happy. Keeping your interviewee in a good mood is essential to receiving positive thoughts, so make a decision to smile! Besides, it will be more fun that way too. Be Thankful: Nothing expresses gratitude better than a thank-you note, and a well-written note will strengthen bonds with clients. After all, a happy customer is a returning customer! The right testimonial can restore customer loyalty, increase repeat business, and set your small business on a path for excellence. To learn more about optimizing customer satisfaction, contact our team at Cinecut Creative.

Many businesses are eager for new and creative ways to establish a connection with their customers. Some are unsure of where to start, as there are many ways to reach a target audience, for example through email or social media engagement. So, what is the best way to engage in a creative way? Videos are a great medium to include in a marketing strategy, and there are unique ways to incorporate them into existing campaigns. Video gurus at Cinecut Creative recommend utilizing the power of videos in the following four unique ways: QR Codes to Videos. QR codes are those boxy bar codes marked on products and receipts. They are unique codes that can be scanned and direct users to different content. Take a creative step and include a QR code in a mailing or social media campaign. When the user clicks the code, redirect them to watch video content. The video can be a product demonstration or a quick ‘thank you’ to the customer. Include in Emails. It may seem standard to use videos in emails, but put a creative spin on their addition by creating a story that comes in video installments. That way, the viewer’s interest is maintained and their feelings of engagement will increase. This also provides another chance to see an increase in click-throughs. User-Generated Videos. Another unique way to include videos in marketing is to encourage users to record themselves using the products or service. New customers will appreciate the genuine content straight from people with experience. Broadcast Live. Business owners can also host a live-streaming video through an application like Facebook Live. Host a Q&A session and encourage people to add their comments and acknowledge them live. This is sure to boost customer engagement and give them a glimpse into the minds at work behind the business. There are a handful of other creative ways to incorporate videos in a current marketing strategy. Small businesses looking to grow their online presence and boost visibility will benefit from considering these tactics and implementing them with the help of our experts at Cinecut Creative. Take a look at our website and contact us for more information about creative video marketing ideas!