Ninth Floor LLC

Lovesac doesn't just want to sell sofas-- they want to sell the life happening around it! Their “Here For Life” ads adapt the everyday chaos of messy spills, post-party debriefs & awkward spaces into a familiar approach resembling homes we actually live in.

Lovesac Says Goodbye to Showroom Living to Celebrate Real Life | LBBOnline Little Black Book, The ‘Here for Life’ campaign from Gus, directed by David M. Helman, leans into real-life scenarios in a shift away from disposable, fast-furniture culture