Brand Fuel

Nonprofits often underestimate one of their most powerful loyalty-building, storytelling, and fundraising tools: branded merchandise.

When done right, merch can create pride, deepen engagement, and generate meaningful revenue all at the same time. Here's how Boys & Girls Clubs of America is putting brand power to work.

Read more: https://brandfuel.com/fueling-the-future-at-boys-girls-clubs-national-conference/

Straight from our Merch Museum: This vintage Richard Simmons “GO TO HEALTH” magnet is like a tiny motivational speaker from another era. It's proof that the best branded merch doesn't just advertise… it survives long enough to become a cultural artifact.

RIP, Richard. "You were amazing."❤️

This Gumby lapel pin survived 41 years, seven company moves, and ... America’s 250th birthday.

We believe the best merch can be a tiny souvenir time machine.

Think about objects that survive long enough to carry stories. Things made with meaning, craftsmanship, and emotional connection are harder to throw away.

We are ecstatic about the future of branded merch. People will choose to keep merch if it is utilitarian, includes beautiful design (versus a logoslap), is sustainable, and not an advertisement.