Centerline Digital

All too often we equate “influencer” with “celebrity”, a famous person who provides paid endorsements – but those two terms aren’t one and the same.

Compared to celebrity endorsers, micro-influencers provide some serious benefits at a lower cost. Since there are more of them, you don’t tend to run into the same constraints of availability or finding an influencer who hasn’t already worked with a competitor.

Think small: Why micro-influencers are the perfect fit for B2B | Centerline Digital External third-party experts provide a wealth of opportunities to engage with niche B2B buyers to build trust and brand preference.