WSI Smith Group

Happy Bastille Day to our French colleagues, clients, partners, and communities.

Across France, businesses of every size continue to adapt, serve customers, and support local communities.

Today, we recognize the people behind that progress.

Domain Rating is one of the most watched SEO metrics, but it is often misunderstood.

Ahrefs explains that there is no single number that makes a DR “good.” A score only becomes useful when it is compared against the right benchmark.

For businesses, that means looking at three areas:
🔵 Direct competitors you fight for the same customers
🔵 Industry averages that show what normal looks like in your market
🔵 The DR of websites already ranking for the keywords you want
That last point matters.

A lower-DR site can still rank when the keyword is less competitive, the content is useful, and the page matches the search intent. A higher DR can help, but it does not guarantee visibility.

The better way to use DR is as a planning tool.

It can help you see how competitive a market is, where link building may be needed, and which keywords are realistic targets right now.

https://ahrefs.com/blog/what-is-a-good-domain-rating/



Source: Ahrefs