Impulse Creative

If your strategy is to constantly tweak and optimize for the nuances of a specific AI model, you're signing up for a never-ending, reactive battle.

You're not really optimizing for the AI overview or the generative AI tool. You're optimizing for the human who is using those tools.

That's the anchor. That's what CLEAR is built around.

AEO, GEO, SEO: Beyond the Hype – Building a Human-First AI Marketing Strategy That Wins The emergence of new buzzwords. I'm hearing terms like "AEO" (AI Engine Optimization) or "GEO" (Generative Engine Optimization) being thrown around. Marketers and SEOs, understandably, are trying to make sense of this new world, often by trying to fit new concepts into old boxes.

Before you approve a single wireframe for your website redesign, ask your team these questions:

→ Do we have enough content for each buyer persona at each stage?
→ Is our content built for both human readers AND AI agents?
→ Are we building off-site consensus?
→ Can a first-time visitor understand what we do within seconds?
→ Does our mid-funnel content actually exist?

If any of those are a no, you've got work to do before a visual refresh matters.

Why Your B2B Website Redesign Needs More Than a Visual Refresh in the Age of AI Most B2B website redesigns focus on design. But AI agents are now evaluating your site before human buyers ever see it. Learn why content depth, persona specificity, and the CLEAR framework matter more than a fresh coat of paint.