Interview Connections

nobody has your story.

your expertise? sure. but that’s not what sets you apart. it’s your personality. your values. your story.

i sat down with Steve Guberman (Steve Guberman), host of Agency Bites, to break this down. when people hear you on a podcast, they’re getting to know you. and that’s what makes them want to work with you.

one of our clients closed a six-figure deal because he got this right.

education + emotion + clear next step

show them where they can get even more value. make it easy for them to take the next step.

that’s how you turn podcast guesting into business.

full breakdown in this week’s episode on Agency Bites!!

Your podcast pitch is ending up in spam. Here’s why.

People are using AI to get a templated pitch out to hundreds of hosts at one time. Does it work? To an extent. But at the same time, you’re burning bridges with hosts that actually want to curate a really good show.

You don’t build relationships through AI. That’s not how it’s done.

Listen to their show. Bring value. Prepare for your interview. And make it go both ways.

My strategy this year is pod swapping. You get booked on my show, I get booked on yours. I sat down with Steve Guberman Steve Guberman to talk about exactly how this works. When you do a good job of sharing value and building relationships, you’re top of mind when they need what you have.

That’s how you actually land podcasts.

Full breakdown in this week’s episode of Agency Bites with Steve Guberman.