RDW Group

Calling all SEM and digital marketing pros! We're looking for an experienced SEM strategist and campaign manager to join our growing digital team.

As part of our full-service media and digital team, you'll join a New England agency with a 40-year legacy that's continuing to evolve, innovate, and grow. In this role, you'll help shape search strategy, lead SEM initiatives, and drive measurable results for clients across higher education, healthcare, public health, B2B, and more. If you have 5–7 years of SEM experience, enjoy balancing strategy with hands-on campaign management, and love sharing expertise with both clients and teammates, we'd love to hear from you.

If this sounds like the right fit, apply now! https://bit.ly/3ToyL6u

Launching a campaign is just the beginning. The real results come from testing, measuring, and optimizing along the way. Learn practical strategies to improve performance, maximize ROI, and make every marketing dollar work harder in this latest guide from HubSpot. Then see how our team can help turn these insights into measurable results for your business.

Campaign optimization strategies that actually work in 2026 Campaign optimization is the ongoing process of testing, measuring, and adjusting your marketing campaigns to maximize ROI and reduce your wasted spend.

LinkedIn is giving creators and marketers a clearer view of what’s actually driving content performance. The platform has introduced new post analytics that show who your content is reaching, helping professionals better understand audience growth and content impact. 📊

As LinkedIn continues to invest in creator tools and performance measurement, these insights could make it easier to refine content strategies, identify new audiences, and prove ROI from organic efforts.

LinkedIn adds more post performance insights The platform will provide users with detailed data points on who posts are reaching, both in-network and out-of-network.