Red Tomato

When we talk about IPM, farming, and sustainability, do our messages actually land?

People bring their own assumptions, questions, and ideas about agriculture to every conversation. To communicate effectively, we need to understand those perspectives and frame our messages in ways that connect.

Join us for the webinar: Inside the Average American Brain: A Path to Better IPM Communications on June 24 at 1:30 p.m. EST. Whether you work with consumers, direct-market customers, or community members, this session will help you communicate in a way that connects.

Register today: https://ow.ly/fSnA50ZfmjM

IPM Institute of North America

It's the hardest-working thing you probably stepped on today. 🌱

Soil may look ordinary, but beneath the surface, it's doing extraordinary work. It helps grow the food we eat, filters water as it moves through the ground, stores carbon in roots and organic matter, and supports a hidden world of worms, fungi, microbes, and plant life.

That is why soil health is part of the bigger picture behind EcoCertified® fruit.

Our EcoCertified growers use verified ecological practices that help protect the land, from improving soil health and managing orchard ground cover to reducing environmental impact through more responsible pest management.

What grows above depends on what is protected below. Look for EcoCertified® fruit grown with care from the ground up. 🍑🍏

IPM Institute of North America

To help build a more produce-inclusive future, we've harvested a few alternative phrases for everyday use. Together, we can make everyday conversations more fruitful. 🍓