iFactory

Hey fellow Texas higher education marketing individuals attending the Texas Association of Community College Marketers conference June 8–10! If your institution's marketing website were a car, would you trust it to make a 1,000,000-mile road trip? 🚗

Join iFactory's Director of Higher Education, Beth Carron, and David White, Manager of Web Analytics and Optimization at San Jacinto College and Texas Association of Community College Marketers Southeast Regional Board Director, for "The 1,000,000-Mile Website," a session focused on building and maintaining higher education websites designed for long-term success.

They'll discuss the role of strategy, smart design, governance, and continuous improvement in creating digital experiences that support enrollment, engagement, and institutional goals year after year.

If you're attending , we'd love to connect and continue the conversation. Learn more: https://bit.ly/4u7dZVE

We hired Brittany Pearce as a Digital Strategist this year. Before iFactory, she ran recruitment at Colorado State University, did strategic planning at Winthrop University, and spent three years researching student access at Ithaka S+R.

She has actually been the person sitting on the other end of the website. The one watching the inquiry-to-application steps falter or the acceptance to enrollment quietly fail. And the one tasked with fixing it.

What she's chewing on now: how stealth applications are quietly rewriting the enrollment funnel, and what that means for every page on a college website. Read more about Brittany on our blog. https://bit.ly/4dbGnRB

Traditional SEO got students to a page of blue links.

AI Search Optimization (AISEO) gets your institution into the answer itself.
AISEO is reshaping how higher ed institutions need to think about content, structure, and authority online.

Our latest piece breaks down:
→ How AI search actually works (and why it's different from traditional SEO)
→ What "showing up in the answer" requires from your content
→ The role of schema, entity clarity, and E-E-A-T signals
→ Practical steps your team can take now
If your prospective students are asking AI about your programs, this is the playbook for making sure your institution is part of the conversation.
Read it here: https://bit.ly/4vV5jUG