Whiskey Row Boot Drop_Official

We so appreciate all the law-enforcement that comes out every New Year’s Eve to help us ring in the Boot Drop safely. We hope you’ll come and honor them and all first responders this Friday night! 

Mark your calendars and join us at Courthouse Plaza this Friday, Jan. 9, at 5:30 PM to show your support for law enforcement 💙

For the 5th year in a row, the Courthouse Plaza Christmas Lights will turn blue in honor of National Law Enforcement Day and to recognize our local heroes. Local law enforcement leaders will also share a few words during the event.

We hope to see you there as we stand together in support!

Not able to make it to the Boot Drop tonight? Check out our free live feed on our website at https://bootdrop.com/. Hit the WATCH LIVE button at the top.

🎉 Celebrating 30 Years of Creativity & Success! 🎉

Helken & Horn Ad Agency has been the creative force behind more than a 1,000 successful campaigns for businesses big and small across Northern Arizona, and are the marketing team for the Whiskey Row Boot Drop! From eye-catching print and digital ads to stunning TV productions, logo designs, and smart media strategies, they’ve been helping brands shine for three decades!

✨ Did you know? Owner Tracey Horn made this incredible event possible 15 years ago? Her passion, determination, and the support of amazing clients, and willingness to take the risk, is why the Boot drops every year here in Prescott. So in 2026, go out there and take a chance on an idea or project!

We’re so grateful for their continued support and dedication to our community. Check out their amazing work and learn more at azadagency.com!

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