Masterworks

"You can’t really know your audience without meeting them."

Allen Thornburgh, Masterworks' VP of Strategic Innovation was featured in the latest Christian Leadership Alliance's Outcomes Magazine issue. He calls us to reevaluate our assumptions about innovation and to truly know our donors (not just data) in order to create experiences they'll love. Don't miss this read!

Innovation Is More Than Technology - Outcomes Magazine In this exciting era of constant technological advancement, it’s common to understand innovation to be a function of technology. But if you have to choose between technology-driven innovation and audience-driven innovation, you should choose the latter. Every time.

We 21st-century marketers have metrics for everything. Open rate. Conversion rate. Click through rate. ROI. But there’s no uber-metric that tells you every growth-focused decision you should make.

For example, what is the value of a changed mind?

We came alongside HSLDA last year to help them change the minds of “Maybe Moms” — mothers of school-aged children who liked the idea of homeschooling but perceive regrettable barriers to homeschooling their own children.

The result? Each changed mind cost us just 63 cents.

Learn more on our latest blog...

What's the ROI of a Changed Mind? - Masterworks We 21st century marketers have metrics for everything. Open rate. Conversion rate. Click through rate. ROI. But there’s no uber-metric that tells you every growth-focused decision you should make. For ... Read More

More and more nonprofits are talking about donor-advised funds, or DAFs, and how they fit into a comprehensive fundraising program. That’s because DAFs are a huge opportunity for charities today. But some organizations are missing out on this increasingly popular donor support channel. Here’s what you need to know…

7 ways to inspire donors to give with a donor-advised fund - Masterworks More and more nonprofits are talking about donor-advised funds, or DAFs, and how they fit into a comprehensive fundraising program. That’s because DAFs are a huge opportunity for charities today. ... Read More