Red Door Designs
Telling potential clients you're different from other coaches is easy. Showing them is what actually works.
An infographic on your website does something words alone can't. It lets a visitor see your methodology at a glance, understand how the pieces fit together, and feel the difference between you and everyone else in your space without having to read through paragraphs to get there.
For my client Heidi, we built a Venn diagram showing the three elements that come together in her work: authentic connection, strategic guidance, and real-world wisdom. Where they overlap is the joyful mother-son relationship her clients are after. In one visual, her entire approach is clear and her differentiation is obvious.
That's what a well-designed infographic can do for your website.
This episode is live on Episode 76 of the From Click to Client Podcast. 🎧
LISTEN TO THE FULL EPISODE:
💚 Apple: https://bit.ly/clickpodcastapple
💜 Spotify: https://bit.ly/clickpodcastspotify
🧡 YouTube: https://bit.ly/clickpodcastyoutube
Want to clarify your message and attract your ideal clients?
HERE'S HOW I CAN SUPPORT YOU
🤑 Book Your Money-Making Messaging Call: https://www.reddoorstories.com/
🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources
🥰 Connect on Instagram: https://instagram.com/reddoorstory
The most powerful website copy you'll ever write isn't something you make up.
It's something you listen for. Think about the last discovery call you were on. What did your potential client say they were struggling with? What words did they use? What did they keep coming back to? That's your problem section.
When a visitor lands on your page and reads their own struggle described back to them clearly and specifically, something shifts. They stop browsing and start paying attention. They feel seen. And a visitor who feels seen is a visitor who keeps reading.
This episode is live on Episode 76 of the From Click to Client Podcast. 🎧
LISTEN TO THE FULL EPISODE:
💚 Apple: https://bit.ly/clickpodcastapple
💜 Spotify: https://bit.ly/clickpodcastspotify
🧡 YouTube: https://bit.ly/clickpodcastyoutube
Want to clarify your message and attract your ideal clients?
HERE'S HOW I CAN SUPPORT YOU
🤑 Book Your Money-Making Messaging Call: https://www.reddoorstories.com/
🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources
🥰 Connect on Instagram: https://instagram.com/reddoorstory
One of my clients told me her favorite part of working together was going through her website wireframe, because it felt truly collaborative. She said it didn’t feel like I handed her a “masterpiece” and told her to take it or leave it. It felt like I interpreted everything she shared, built the structure, and then we refined it together so it stayed in her voice.
That’s the whole point. Your website shouldn’t sound like your designer or like a template. It should sound like you, just clearer and more confident.
Want to clarify your message and attract your ideal clients?
HERE'S HOW I CAN SUPPORT YOU
🤑 Book Your Money-Making Messaging Call:
https://www.reddoordesigns.com/
🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients:
https://www.reddoordesigns.com/free-resources
🥰 Connect on Instagram:
https://instagram.com/reddoorstory
05/19/2026
Most coaches don't have a website problem. They have a messaging problem.
I recently worked with my client Heidi Allsop, and when she came to me, she had a beautiful website with professional photos, a freebie, testimonials, and an about section. She was doing a lot of things right. But she wasn't getting the clients she wanted, and when we looked at her site together, it was clear why.
Her website was telling her story instead of her client's.
The first thing a visitor needs to feel when they land on your page is seen. Not impressed by your credentials. Not handed a free guide before they even know what you do. Seen. When we restructured Heidi's site around her client's problem, her client's desire, and a clear next step, everything shifted. Two out of three consult calls last week became high-ticket clients.
In this week's episode, I walk you through the full before and after so you can see exactly what changed and apply it to your own site today.
Episode 76 of the From Click to Client Podcast is live. 🎧
💚 Apple: https://bit.ly/clickpodcastapple
💜 Spotify: https://bit.ly/clickpodcastspotify
🧡 YouTube: https://bit.ly/clickpodcastyoutube
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949 NW Overton
Portland, OR
97209
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