Mighty Big Impact

There is so much smart goodness in this article! And so much that I cover in my workshops, like:

"You’re far more likely to create brand advocates if you focus on truly connecting with your core audience rather than trying to appease the masses."

How Any Digital Business Can Explode Using Word of Mouth Marketing We live in a digital age. Each day we’re bombarded with an endless stream of online ads via social media, websites, search engines, videos, and so on. M

Fun weekend project: Build your awesome club!

Awesome Club - Science of People Want to know how can you be more awesome? The answer might surprise you: Leverage the awesome of the people around you by creating your own Awesome Club.

How do you come up with new ideas?

The old way of brainstorming (thankfully) is out, and there's a new approach that is part of the design thinking movement. Big companies like Google are innovating in massive ways through this approach.

Small companies are not only innovating, but growing in leaps and bounds through this approach.

And it's fairly simple:
1. Know your user/buyer/audience (I'd add, intimately)
2. Think big (Google says 10x)
3. Prototype (test, gather feedback, iterate)

What does your ideation process look like? I absolutely love facilitating this process, so if I can help you or your organization, let me know!

How To Brainstorm Like A Googler | Fast Company This is the deceptively simple, three-step process Google uses to come up with its most innovative ideas.