Jenessa Stark Agency

Change is the only constant. Swipe ⏩ for our top tips for keeping up with Instagram in 2022.

Which of these is your first priority right now?

MISCONCEPTION BUSTED 🙅🏻‍♀️ "Sustainability" is one niche.

Nope. There are loads of nuances in the realm of sustainability. The nine above are just the tip of the iceberg.

What does this mean for your business? Well, assuming that you know the ins and outs of your demographic's values can cause big problems. By assuming, you could be missing out on the objections that you need to answer for in your marketing, which can rub your audience the wrong way. It could even turn them off from your brand for good.

For example, if your product is made from recycled plastic materials, they might be concerned about the health repercussions of plastic. They may also be worried about promoting the use of plastic products if they lean toward a lifestyle.

In that case, you would need to let them know...

✅ Is it BPA-free plastic?
✅ How should you care for the product to avoid potential chemical exposure?
✅ Are you doing anything to disrupt the plastic industry?

These are only a few potential objections.

Don't assume you know what your audience is thinking or how they feel. Instead, be proactive about learning more about your customers.

Here are 3 ways businesses of all sizes can learn what makes their customers tick.

👩🏽‍💻 Consistently use surveys at key touchpoints in the customer/audience journey to keep the feedback door open.
📊 Use polls in Facebook groups similar to your demographic. Or better yet, in your brand's Facebook group.
🗣 Talk to people! Reach out to top customers, chat with influencers after they've had time to use your product, and give people the chance to speak on IG lives and in webinars.

One or all of these things should compliment close and consistent observation of your analytics 🔎 for a solid grasp on the details.

Opinions about sustainability run deep. Getting in the flow with them helps you serve your customers better, have a bigger impact, and earn the profits you need to keep making a difference.

Is your biz out of touch with your Earthling crew? Need someone to devise a customer feedback strategy so you can focus on saving the world? can help with that. Send us electronic mail 📧 via our bio.