Central Office

We’ve been obsessed with 1-bit design lately. Limited inputs. Binary logic. Patterns that emerge from contrast and constraint. The perfect system for a rider like Greg Van Avermaet.

We built a custom generative system inspired by Conway’s Game of Life, a modular pattern machine that let Greg’s logo evolve through logic and repetition.

Each glyph could be rearranged, multiplied, and set in motion. That modularity became the engine behind the design.

Huge thanks to for commissioning us to make something for a true legend of the sport.

The latest round of the Industry Standard Residency is live.

This Netflix-supported program offers emerging post talent paid, hands-on experience inside leading creative studios.

We partnered on strategy, creative, and social to help bring it to life.

Now accepting applications through August 10.
industrystandard.work
Words by
Photography by

Pleased to announce the launch of the new .work website, highlighting the latest cohort of their “Experience” residency program. We provided comprehensive art direction, UX, design, and strategic support to bring this platform to life. This nine-month residency offers hands-on post-production experience with mentorship from top studios in areas like editorial, design and visual effects. Check out the new website to explore the program and meet the talented professionals shaping the future of media!

Visit here: industrystandard.work
Photography by Travis Emery Hacket

We are thrilled to share our latest project with you! Our team had the incredible opportunity to rebrand the iconic Stephanie Inn in Cannon Beach, Oregon. From the new logo for the inn to rebranding their renowned restaurant and spa, we are proud of the work we have done to bring a fresh new look to this beloved destination. We also had the pleasure of designing these custom desk caddies, signage, and wayfinding for the property.

Crafted from walnut reclaimed from the property, these desk caddies were designed to not only be functional but also to share some history of the storied inn. Our custom signage and wayfinding designs were carefully crafted to guide guests seamlessly throughout the property while maintaining the new brand aesthetic.

We are delighted to have been a part of this exciting project and can't wait for visitors to experience the Stephanie Inn's new brand. Stay tuned for more updates and be sure to book your stay at the Stephanie Inn to see the transformation for yourself!